Research Interests

visual political communication, social media, populism, disinformation

Selected Publications

Farkas, X. (2023). Visual political communication research: A literature review from 2012 to 2022. Journal of Visual Political Communication, 10(2), 95–126.

Farkas, X., & Bene, M. (2021). Images, Politicians, and Social Media: Patterns and Effects of Politicians’ Image-Based Political Communication Strategies on Social Media. The International Journal of Press/Politics, 26(1), 119–142.

Farkas, X., & Bene, M. (2022). Orbán Viktor vizuális és verbális populista stílusa a Facebookon. Politikatudományi Szemle, 31(3), 82–108.

Farkas, X., & Bene, M. (2024). Visuals and Moralisation: Patriotic Pride and Shaming Through Visual Communication in the 2022 Hungarian Parliamentary Elections on Facebook. In G. Szabó (Ed.), Managing Moral Emotions in Divided Politics (pp. 89–112). Springer Nature Switzerland.

Farkas, X., Burai, K., & Bene, M. (2024). Shocking Experience: How Politicians’ Issue Strategies Are Shaped by an External Shock During Campaigns. Politics and Governance, 12, 1–18.

Farkas, X., Jackson, D., Baranowski, P., Bene, M., Russmann, U., & Veneti, A. (2022). Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries. European Journal of Communication, 026732312210822.

Research Projects

EXPRIMER - Political communication in the age of expressivity

Political communication in social media

Comparative Campaign Dynamics Project

Campaigning for Strasbourg

Visual Aspects of Populism (ÚNKP)